this is why you'll never succeed

You'll never succeed at making viral content because you don't do this one thing.

You don't use an effective hook (like the one I just used that got you here).

I'm sure you've heard of the hook, but how do you actually use it?

Let me make it simple for you.

A hook is designed to do one KEY thing - be a Pattern Interrupt.

A Pattern interrupt is a way to alter a person's mental, emotional, or behavioral state to break their typical habits.

Think of it as an unexpected act that jolts them into another state of mind.

People are mindlessly scrolling, and BOOM - you caught them so off guard that they are in a new mind state and are automatically interested in what you have to say to them.

You want a strong hook that alludes to a certain value to be presented in the future.

Spark curiosity within the viewer so they want to learn more.

But that's not all. Now that you've captured their attention, you need to retain it.

So how do you do that?

With microhooks. Just like the question I just asked you :)

By asking you 'how do you do that?' I'm now rehooking your attention and alluding to even more value to be given.

This increases retention, and improve metrics like watch time for short form video content.

To make your life easier, I created a full guide on viral hooks.

I called it "Viral Hooks 101."

Check it out here, and try it out on your next video!

Goodluck, and stay tuned for some announcements coming out very soon...

You're not ready for what's about to come.

Cheers,

Harsha Tambareni

(P.S. We’re looking to organically scale 2 more businesses this month by leveraging the Perfect Appointment Setter - if you’re serious about growing, let’s talk.)